The importance of Social Media Networking

Social networking is a love hate relationship with me and probably for a lot of people, but like it or not it is crucial for the modern day marketing. At the moment the company I work for does not include any form of Internet marketing and to my knowledge would probably avoid it like the plague. So one of my aims for this year is to integrate this strategy into our workplace.

The importance of social networking is communication with the client. A two or more way communication demonstrating your service and why it is the best. This can involve news articles about the company, blogs, Twitter, Facebook and much much more.

With so many ways of marketing your service, getting a good balance is important, not to over the top and always keep it on topic. No one wants to know how you got a new cat, or your girlfriend keeps moaning at you as this will push followers away and these followers could mean losing possible clients.

At this point now it is impossible to pass, and it won’t be going away anytime soon. So if you are part of a development company try and integrate social media marketing as part of your weekly routine and even if your boss tries not get involved argue your point across, with evidence on why.

For the last few weeks I have been working with this client who sends out bulk emails to gain information for his clients. To be able to do this, i have been assigned to create email templates which when the user clicks leads to a form and logs information within a  database.

My problem is that to create these emails is alot more complex than normal static web building. Testing with email clients within different browsers causes issues as every email client seems to display html templates  differently. Outlook seems to be one of the worst cases for rendering templates. Outdated code, limited styling brings HTML emails back to the dark ages of website design.

Software for mass emailing such as “Mailing Manager” offer tools to help check rendering with email clients such as AOL and GMAIL and also help to reduce targeted words which could send your emails to the spam folder.

In my line of work it is important to keep up to date with the latest trend but it is also important to remember the old outdated information in case you require it.

lack of updates are a pain, any web master should know,

at the moment I have just landed a job as an ASP Website Developer for UC4, been working there for 3 weeks now and enjoying it. I help maintain servers and produce websites from PDF’s designs. At the moment I am working on my first full site which is in the verification stages now…