Improving SEO and bringing traffic to your website is a tough task. As google does not deal much with classic SEO such as keyword, name titles, it is all about kink exchange, content and friendly URLs. So when starting out how do you drive this traffic?

In comes google adwords. While used to sell a service or product it can help improve ranking to give your site that extra boost. It is almost like paid advertising but with a twist. This can be done short term and long term.

if you do consider using adwords for SEO remember these key rules.

  • Make sure your keywords, content and meta information match what you are advertising, putting in random keywords can give a low quality score.
  • Refine your words, to popular will bring in bad traffic and use up your budget quickly, to refined won’t get you anywhere fast.
  • Make your landing page count, do not add to many back links and always have links to your other pages such as sitemap, disclaimer, about etc etc.
  • Just because you pay more does not mean you will get to number 1 faster. Useless adwords will give you a low quality score, and result costing more.

Remember that clicking through to your website through google adwords will not improve google ranking but the importance of gaining popularity. It is your job to keep those visitors there.