Trying to improve on SEO is tough. At work we are improving on ways to improve SEO. We all know SEO is the marketing of a website, the website is the product. There are many articles that help improve SEO such as content, external linking and title tags but with many black hat and white hat techniques there is never any proper answers to get your website to number 1.
I tend to get a few clients wondering why they google there name or product they sell and say why they are not at the top. I find it one of the most fustrating things. Because there is never an accurate answer. We at work, are testing new tools now to help improve SEO rankings but it’s touch and go and only time will tell. Maybe these SEO dedicated companies know something we don’t? maybe there is not a quick answer and with Google’s algorithm changing all the time byt the time we figured out the anwer it is already to late?
My co-worker said to me today that SEO is a dark art and I have to agree.