I tend to get a few clients wondering why they google there name or product they sell and say why they are not at the top. I find it one of the most fustrating things. Because there is never an accurate answer. We at work, are testing new tools now to help improve SEO rankings but it’s touch and go and only time will tell. Maybe these SEO dedicated companies know something we don’t? maybe there is not a quick answer and with Google’s algorithm  changing all the time byt the time we figured out the anwer it is already to late?

My co-worker said to me today that SEO is a dark art and I have to agree.

My problem is that to create these emails is alot more complex than normal static web building. Testing with email clients within different browsers causes issues as every email client seems to display html templates  differently. Outlook seems to be one of the worst cases for rendering templates. Outdated code, limited styling brings HTML emails back to the dark ages of website design.

Software for mass emailing such as “Mailing Manager” offer tools to help check rendering with email clients such as AOL and GMAIL and also help to reduce targeted words which could send your emails to the spam folder.

In my line of work it is important to keep up to date with the latest trend but it is also important to remember the old outdated information in case you require it.