Skylight Studios

Improving SEO and bringing traffic to your website is a tough task. As google does not deal much with classic SEO such as keyword, name titles, it is all about kink exchange, content and friendly URLs. So when starting out how do you drive this traffic?

In comes google adwords. While used to sell a service or product it can help improve ranking to give your site that extra boost. It is almost like paid advertising but with a twist. This can be done short term and long term.

if you do consider using adwords for SEO remember these key rules.

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Trying to improve on SEO is tough. At work we are improving on ways to improve SEO. We all know SEO is the marketing of a website, the website is the product. There are many articles that help improve SEO such as content, external linking and title tags but with many black hat and white hat techniques there is never any proper answers to get your website to number 1.

I tend to get a few clients wondering why they google there name or product they sell and say why they are not at the top. I find it one of the most fustrating things. Because there is never an accurate answer. We at work, are testing new tools now to help improve SEO rankings but it’s touch and go and only time will tell. Maybe these SEO dedicated companies know something we don’t? maybe there is not a quick answer and with Google’s algorithm  changing all the time byt the time we figured out the anwer it is already to late?

My co-worker said to me today that SEO is a dark art and I have to agree.