In comes google adwords. While used to sell a service or product it can help improve ranking to give your site that extra boost. It is almost like paid advertising but with a twist. This can be done short term and long term.

if you do consider using adwords for SEO remember these key rules.

• Make sure your keywords, content and meta information match what you are advertising, putting in random keywords can give a low quality score.
• Refine your words, to popular will bring in bad traffic and use up your budget quickly, to refined won’t get you anywhere fast.
• Make your landing page count, do not add to many back links and always have links to your other pages such as sitemap, disclaimer, about etc etc.
• Just because you pay more does not mean you will get to number 1 faster. Useless adwords will give you a low quality score, and result costing more.

Remember that clicking through to your website through google adwords will not improve google ranking but the importance of gaining popularity. It is your job to keep those visitors there.

I tend to get a few clients wondering why they google there name or product they sell and say why they are not at the top. I find it one of the most fustrating things. Because there is never an accurate answer. We at work, are testing new tools now to help improve SEO rankings but it’s touch and go and only time will tell. Maybe these SEO dedicated companies know something we don’t? maybe there is not a quick answer and with Google’s algorithm  changing all the time byt the time we figured out the anwer it is already to late?

My co-worker said to me today that SEO is a dark art and I have to agree.